Discussing international experiences, language barriers, beauty, and wellness.
By: Nithya Mullapudi
Katrina Kaif has lived in multiple countries before finally moving to Mumbai. She’s been all around the world, living in places like Japan, Hong Kong, France, Switzerland, London etc. Her parents got divorced when she was young and she has seven siblings. Her experience living in all of these places contributed to her rise first as a model, then as an actress, and now as a businesswoman.
She first started her modeling career at the age of fourteen, in London for a jewelry campaign. She exceled and then continued her career with the Models 1 Agency and had the opportunity to participate in London Fashion Week, and the La Senza and Arcadius House campaigns.
Her exposure to the movie industry started when director Kaizad Gustad saw her at one of her fashion shows and cast her in the movie Boom. In India, Kaif also received numerous modelling opportunities and made a successful career for herself. However, in the cinema industry, many filmmakers were nervous to cast her because of her inability to speak Hindi proficiently. Nonetheless, Director K. Vijaya Bhaskar took a chance and cast her opposite of famous actor Venkatesh Daggubati in the Telugu film Malliswari. It was a whopping hit and opened the doors for Kaif again in Bollywood. She received the Filmfare Award for Best Actress because of her excellent and highly praised performance in the film New York. Kaif now has a successful career in the cinema industry as well, and is currently filming Jee Le Zaraa alongside worldwide phenomenon Priyanka Chopra, and Alia Bhatt.
“I believe in destiny, God’s hand, and hard work.”Katrina Kaif
In my past post, I talked about Falguni Nayar, the creator of Nykka, an Indian e-commerce company that sells beauty, fashion, and wellness products. Katrina Kaif’s brand Kay Beauty which was launched in October 2019, is solely found on Nykka and has worked with Nykka from the very start.
Kay Beauty is a large brand with numerous products for all different purposes of beauty. There are 48 shades of lip crayons themselves, showcasing the immense depth and vision that Kaif envisions for the company and the makeup products they wish to promote.
“As a person, I’m very demanding myself. Kay Beauty has been created with this same rigor, asking a very demanding question – how can we get more out of makeup? The answer that the collection offers is a unique formula of makeup products that are long-lasting and ultra-glam, and cares for your skin.”Katrina Kaif
The name of the company was decided as that’s the nickname Kaif’s friends call her and also means ‘being yourself.’ The letter K is important to the brand, and the three principles of Kay Beauty are: Kolor, Kover, and Kare. Paired with the importance of being yourself, being wild and free, and self-love, Kay Beauty has a wide range of products and is a very successful brand.
I think that the fundamental concept that the brand promotes is very healthy and inspirational. As an actress in India’s most loved industries and a country of over a billion people, Kaif is truly a role-model to a lot of young women. Most importantly, I love that her life experiences have shaped her to build her character and stand strong even despite facing failure in the early stages. Moving at a young age without a constant sense of ‘home’, is hard for any child, but I think that embracing the different thoughts and experiences that it can shape a person for is truly amazing. I appreciate the wide variety of colors in her palettes from eyes to lips, etc. because diversity in the makeup industry is really necessary.
“Financial security is crucial for your family, and I have a large family. Money does matter when you don’t have it. When you need it, you realize the value of it. In that sense, money will always have value.”Katrina Kaif
I’ve talked about the importance of being both financially literate and independent especially for women is. I could not agree with this statement from Kaif more. As a South-Asian women in business with numerous successes in life, I hope that she can be an inspiration for every women reading. Don’t put yourself in a situation where you have to depend on others. Your safety, independence, and self-worth are super important and should be taken very seriously.
Kay Beauty Matteinee Matte Lip Crayon Lipstick- Rumour
This beautiful lip crayon is such an amazing shade and a bestseller. Best of all it is cruelty free and has a 18 hr. non smudge stay. Being 100% waterproof and sweatproof is another amazing bonus.
Cost: 599 rupees (translates to $8.07 USD)
Kay Beauty Matte Blush – Dusty Rose
Can I just say how obsessed I am with this shade? It is one of the prettiest pink’s I’ve ever seen! This product will leave your cheeks in a lovely rosy pink while making it glow! It contains avocado and mango butter to reduce the appearance of fine lines and brightens your skin.
Cost: 679 rupees (About $9.14 USD.)
That’s all for this post about Katrina Kaif. I am super interested in her brand and will definitely be checking some products out. I loved learning more about her story and how she as a South-Asian Women in Business inspires the upcoming generations with her experiences and all that she has to offer to this world. I know that this is a post after a long long time, but I can garantuee that Modern Chic’s will be updated more frequently now. Who would you guys like to see me discuss in the next post? Comment your thoughts below!